The "Was" Price Reference: What It Actually Means

This formula's own materials are direct about this specific figure: reference prices like $1,074 are the brand's own stated comparison points, not an independently verified market benchmark — worth understanding exactly what that means.

What the figure actually represents

The "Brand-stated reference: $1,074" and similar figures compare the bundle price against the brand's own single-bottle reference price — a real calculation based on the brand's own listed figures, but not independently audited against outside market data.

Why this distinction is worth understanding

This doesn't mean the savings aren't real relative to the brand's own reference price — it means the comparison point itself is set by the brand, worth reading with that context rather than treating it as an independently verified discount.